Home Company Profile Adam Richards

As Prodigal’s Senior Research Analyst, Adam Richards leads the agency through the development, implementation and further improvement of its Brand MRI Process.

With an extensive background as a Licensed Professional Clinical Counselor, Adam brings groundbreaking insight into the behavior and motivation habits of consumers that enhances Prodigal’s Branding process and helps to guide our creative and strategic decisions. In addition Adam brings with him experience in the development of internal systems and structures. He now works to create operations and simplify agency processes including the Brand MRI.

In addition to his background in psychology, Adam brings extensive organizational leadership experience. Prior to joining the team at Prodigal, Adam worked in the education field for 15 years, having headed up large organizational structures of more than 125 employees.

If all this isn’t impressive enough, Adam, his wife and children operate an organic micro farm at their home in Canfield.

Adam earned his bachelor degree from Grove City College and also holds a masters degree in counseling from Youngstown State University.