At Prodigal, we’ve just wrapped production on new TV creative for Akiva Academy. Akiva came to Prodigal looking for a marketing campaign that not only increased public awareness of the school, but also addressed the factors that make Akiva different and better than other private school choices.
We applied some of the same core practices of our Brand MRI Process to develop the position and tagline for Akiva….the school where high-achieving kids feel at home. From that position and through conversations with the client, we found that Akiva parents can serve as some of the best referrals for the school and therefore would serve as great on-camera talent for the spot.
And our insights were right. On both nights of production, the parents and students really lit up when talking about their experiences at Akiva. Their passion and connection with the school shines through in conversation. Check out the spot below.