EXPERTS IN THE MARKETING DISCIPLINE OF BRAND POSITIONING

Prodigal adheres to the marketing discipline of Brand Positioning. In fact, we view all forms of marketing, advertising and communications through the lens of Brand Positioning.

A brand’s position can be defined as the aggregate perception the market has of a particular company, product or service in relation to their perceptions of competitors in the same category.

Brand Positioning itself is the undertaking of a systematic series of coherent actions to improve the position that a brand holds in the marketplace.

The goal of positioning your brand is to win in your brand category – or alternatively to create a new brand category.

At Prodigal we’ve refined the practice of Brand Positioning into our Brand MRI Process. E-mail us to arrange a discussion about how Prodigal can position your brand to win more business.

OUR BRAND
MRI PROCESS

Prodigal’s proprietary Brand MRI Process provides clients with a strategic blueprint for how to efficiently and effectively position their company, products or services.

Our Brand MRI Process is a collaborative effort with our clients…

Click Here to learn more about our Brand MRI Process.

History of Branding

There is a fundamental misunderstanding of how to build a brand today that can be traced back to the original purpose of branding.

Click here for The History of Branding.

Branding Terminology

Brand Position – Where the brand is perceived in the mind of the target audience relative to their preferences, the competition and prevailing marketplace conditions.

Click here for more Branding Terms.