Companies who capitulate their decision making to prevailing perceptions of marketplace conditions may survive, but they rarely prosper.

Those who are rigorous in positioning their brand, who adhere to strategic marketing planning, find opportunities in every economy. They advance their brand and business.

unproductive short-term strategies.

We look for a revitalized economy in 2010, with entrepreneurial firms (and those who behave as such) leading the way.

Whether it proves to be so for all market segments, organizations that are disciplined, proactive and manage risk wisely will, by and large, move forward. Our responsibility is to

Prodigal itself and many of its clients performed well in 2009, holding or increasing market share over competitors.

Last year, the discipline of Brand Positioning helped our clients develop marketing blueprints that factored in economic conditions without resorting to panic and

help ensure that our clients match this growth profile.

A key goal for our firm in 2010 is to ensure that we stay sufficiently ahead of the knowledge curve, in order to provide clients with a vision for growing their businesses in a complex marketing environment.