790-Store Chain taps Valley Agency to Develop National Campaign

Rentway, one of America’s leading rental-purchase companies with 790 stores in 34 states, has selected The Prodigal Media Company, Inc., of Poland, Ohio to develop creative concepts for its 2006 national TV campaign.

Prodigal Media’s assignment includes providing concept development and scripting for Rentway’s campaign. The campaign is built upon the company’s “We Are Family” theme, and utilizes the music of the song of the same name made famous by the musical group, Sister Sledge.

"Prodigal Media’s overall level of creative excellence and proven expertise in the rent-to-own category are primary reasons for our selecting them for this critical assignment," states Roger Zwingler, Vice-President of Marketing and Advertising for Rentway, which is headquartered in Erie, PA.

"Rentway asked for exciting creative work that communicates the strengths of its unique brand in a new way," states Jeff Hedrich, President of Prodigal Media. "We look forward to seeing our creative work contribute to Rentway’s aggressive customer growth and retention strategy."

Established in 1994, Prodigal Media is an integrated marketing communications firm providing marketing, advertising and public relations services to local, regional and national companies.