Jeff Hedrich
President/Creative Director

Jeff Hedrich brings a wealth of expertise to his dual role as President and Creative Director of The Prodigal Company, Inc.

Beginning his career as a journalist, Jeff earned a reputation for writing feature stories of substance and style while working as a Senior Writer at Cleveland magazine. He received several journalism awards while writing for various Cleveland-based publications.

In 1990, he joined Glazen Creative, a medium-sized advertising agency in Cleveland with a number of large clients, such as National City Bank, Squires, Sanders & Dempsey, Invacare, Northfield Park and others. The agency attracted such clients by virtue of its reputation for producing exceptionally creative work. In his eventual role as Senior Copywriter for Glazen, Jeff was responsible for developing creative strategies and marketing campaigns for many of the agency's clients.

In March of 1994, Jeff returned to his hometown area in the Mahoning Valley and founded The Prodigal Media Company, Inc., later changed to The Prodigal Company, Inc.

With about a thousand dollars of capital, he began the agency as a one-person firm with an office about the size of a compact car.

Over the last several years, he has led the company to its present status as a 12-person agency, serving an array of regional and national clients.

Hedrich devotes time to several area charitable organizations, is a member of the Mahoning Valley BLDG Executive Committee and is a trustee of the Church of the Rock in Poland, Ohio.