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Medical Marketing
Medical Marketing
For a Brave New World
As a strategic communications and marketing provider, Prodigal understands the intricacies of the healthcare industry. Throughout the years, the healthcare industry has become compounded with complexities. Similar to choosing the right healthcare provider, it is equally important to choose the right marketing agency. Our experience representing healthcare providers has taught us how to effectively and efficiently work with all parties involved with the organization from administrators and in-house marketing personnel to elected leaders and the press. Through our branding process Prodigal narrows in on the attributes of your brand, providing the foundation for strategic positioning and future success in the marketplace. In addition to brand assessment and development, we provide healthcare providers with strategic planning, public relations, |
Our client had recently filed a bankruptcy, and there was concern this action would severely damage public confidence in Forum’s hospitals. Our intent was to assure prospective patients and referring physicians that Forum’s hospitals were open for “business as usual”, and that our business consisted of providing excellent medical and clinical care. Instead of admissions dropping as feared, they increased.
