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In this innovative promotion, Prodigal Media conceived and
designed this calendar for Sheely’s Furniture & Appliances
to position the client in the minds of consumers who value
the art as well as the functionality of fine furniture.
Not everyone is called to be a great artist in terms of being a divinely gifted painter or sculptor.
However, we all have the opportunity to make art out of the materials of our own life.
Sheely's Furniture & Appliance has been helping people make their home a reflection of their own
personality, taste and style since 1952. In our 2004 calendar, we celebrate The Art of Staying at Home.
Our aim is to encourage homeowners to think creatively when facing the blank canvas of an empty room.
 To
make this calendar truly inspiring, we enlisted the aid of
the internationally renowned Butler Institute of American
Art. Each month pays homage to an artist whose work hangs
in the Butler, and imagines what a room in your home featuring
furniture or appliances from Sheely's might look like through
that artist's eyes.
In a manner similar to a museum curator selecting specific works for a specific exhibition,
whenever you create a new room in your home you are faced with a number of choices. How much
space do I have? What are the characteristics of the space? What am I trying to express with
the choices I make?
The good news for those really wanting to explore the realm of possibilities is that from cool
to classic to casual to chic, Sheely's carries a breadth and depth of furniture styles no one single
store between New York and Chicago can surpass.
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